Super Money Kids was created by the Hale family (dad, Courtney; mom, Tia and daughter, Ever.) The Super Money Fam was inspired by the idea of creating a brand that was engaging and effective at introducing the world of personal finance to their daughter. This idea birthed the Super Money Bank. Soon after launching the bank, the Super Money Curriculum was designed following a series of grants and demand from schools. It appeared as though the brand was on a path to achieve massive success until the 2020 pandemic.
As with families and companies throughout the world, the pandemic brought with it many uncertainties that left the Super Money brand in limbo. Adding to an already difficult time, wife and mother Tia, unexpectedly passed May 18, 2020. This difficult period was highlighted by the love and support received from friends and family throughout the country. The love and encouragement powered the family to redesign Super Money Kids as a digital course which would allow access to youth across the country.
The pivot to offering digital content brought national attention including an appearance on The Ellen DeGeneres Show. The nationally visibility increased the visibility of the brand and quickly led to partnerships across the country. In addition to the original Super Money Kids program, the company now offers programming for young people from elementary school through college.
The mission of Super Money Kids is to create a generation of financially knowledgeable, responsible and empowered youth. Students who have participated in the Super Money Kids programs say they are more conscious about how they spend their money; they are better equipped for major life transitions and feel less likely to fall victim to the financial mistakes of adults before them.
Our belief is that we are champions for hope, freedom and purpose. We are social- innovators, crafting financial literacy solutions for up & comers. We are fueling the ambition of the next generation of creators, dreamers and innovators.
